In the cosmetics industry, "green" is no longer just a color choice but has become a transformative direction for the entire sector. From high-end luxury brands to emerging independent labels, more and more companies are rethinking product packaging, with recyclable paper tubes rapidly becoming a focal point of innovation.

ONE

Brand Story

In America, the heart of every holiday lies in connection—whether it's expressing love to a significant other on Valentine’s Day, showing gratitude to parents on Mother’s and Father’s Day, celebrating life’s major milestones with graduates, or sharing joyful moments with family during Christmas and the New Year.

Yet, too often, the act of gift-giving becomes a source of stress: agonizing over which wrapping is just right, carefully pairing a card with the gift, and worrying whether the thought behind it will truly come through. This is why Amarim Gifts was created.

"Amarim" embodies the warmth of genuine connection. We believe gift-giving should be a joy, not a burden. To help everyone carry on holiday traditions while enjoying the process more easily, we’ve thoughtfully designed a full range of gifting essentials: eye-catching themed gift bags, sturdy and elegant gift boxes that protect your presents perfectly, and customizable cards to add your personal touch.

From affordable sets perfect for service providers to thoughtful selections for closest family and friends, we take away the hassle of choosing so you can focus on what really matters—cherishing the people who brighten your life. Every Amarim product is crafted to turn ordinary moments into lasting memories, because in America, the best gift has never been about the price tag—it’s about showing, “I see you, and I care.”

TWO

Brand Positioning

A one-stop gifting solution provider for American holidays, focusing on core festive occasions in the United States. We specialize in high-aesthetic, highly compatible gift bags, gift boxes, customized greeting cards, and scenario-based gift sets that balance practicality with a sense of ceremony. Our offerings help gift-givers effortlessly convey their sentiments while ensuring recipients genuinely feel valued and appreciated.

THREE

Target Audience

Core Audience: U.S. consumers aged 18-55 who value holiday traditions, seek convenience and efficiency, and are willing to pay for "meaningful rituals." This group spans all income levels.

Segmented Audiences:

Young Professionals (Ages 18-30): Purchase gifts for partners, friends, and for occasions like Valentine's Day, birthdays, and graduations. They prefer personalized, high-value-for-money bundles.

Established Families (Ages 31-45): Shop for family (parents, children, relatives) and friends for holidays and gifts. They prioritize practicality and quality, and frequently participate in family gathering gift exchanges.

Appreciation-Focused Consumers (All Ages): Seek to express gratitude to service providers like delivery drivers, caregivers, etc. They require appropriately packaged cash or gift card solutions.

FOUR

Brand Core Business

Focusing on key U.S. holidays such as Valentine's Day, Birthdays, Graduation Season, Thanksgiving, Parents' Day, Christmas, and New Year, we provide one-stop gifting products and customizable packages:

• Individual Items: Holiday-themed gift bags, durable gift boxes, customizable greeting cards (supporting personalized messages).

• Gift Packages: Offering “ready-to-gift” themed sets (including packaging, cards, and matching accessories), featuring cash/gift card holders, personal gift bundles, and family gathering gift sets, catering to different budgets and needs.

FIVE

Core Values We Deliver

• Genuine – Every gift serves as a vessel of authentic emotion, never just a formality.

• Convenient – Simplifying the entire gifting process to save time and effort, so giving is never a burden.

• Considered – Through high-quality packaging and thoughtful details, we ensure the recipient feels truly valued.

• Traditional – Honoring the heart of American holiday gifting, strengthening connections between people.

SIX

Brand Slogan

1.Amarinn Gifts — Every Occasion, Every Heartfelt Wish

2.Wrap It, Give It, Cherish It — Amarinn Gifts

3.Amarinn Gifts: Understand Your Heart, Deliver Your Care